Client: KayBan Pty Ltd
Project: Name, Logo, Packaging, Website UX & Build, PR
Project Timeline: May 2015 to Dec 2015 & 2016 onwards
The Bio3Guardian Bottle Set
Project Tasks & Deliverables: Bio3Guardian Lotion
- Name development
- Tagline development
- Focus Group Testing
- Label & Packaging design
- Website design & development
- Product Launch
- Video Production
- Social communications
Introducing Bio3GuardianTM. An Australian innovation and first for the health care antibacterial market. Developed in conjunction with the CSIRO, Identity Creative was brought on board as the team that could help with; brand name & tagline development, focus group testing, designing the brand and its packaging, developing a new website, organising PR & media to help build awareness and add trust to the brand eg. Partnership with Eczema Association of Australia, as well as connect with other business opportunities for the board.
We are very proud of the result and feel that the identity of the new Bio3Guardian, now has an identity that will carry through the health care system - as well as possibly into consumer markets if the product is brought into a consumer space.