New Formulite E-Commerce Website - Design & Build

Client: Formulite Pty Ltd
Project: New brand design, packaging and website
Project Timeline: May 2016 – Nov 2016

Formulite IDCwebsite

Website: Formulite.com.au

Project Tasks & Deliverables: 

  • Competitive review, marketing recommendations
  • New brand identity
  • Website Design (a new branded UX)
  • Create all new site content 
  • Copy write content, working with with dietitians and other professionals
  • Insert new professional photography
  • Create E-commerce cart facilites
  • Integrate social
  • Develop a brand story and personality for brand/website
  • Test for desktop and mobile functionality
  • Launch social media channels
  • Create and manage social media strategy

SUMMARY

After establishing Formulite's new brand identity, Identity Creative was tasked to extend their new brand design with an extensive E-commerce website - so customers could purchase Formulite online. The website is clean and modern to best reflect the new brand, as well as clear distinquishable audience areas of who should use Formulite; from post bariatric surgeory, losing weight, to busy people,  and maintaining weight. Formulite is now a key player in the Meal Replacement market. We’ve also helped the launch of social media channels and support it with relevant & engaging content that helps them increase their brand awareness and sales.
Written by Identity Creative

New VicTAG Website - Design & Build

Client: VicTAG
Project: New logo upgrade and website design & build
Project Timeline: Jan 2016 – Oct 2016

VicTAG Logo WEB

Website: VicTAG.org.au

Project Tasks & Deliverables: 

  • Design a modern brand identity for VicTAG
  • Review current website 
  • Remove and create new site content with copywriting
  • New UX design based on new brand
  • New website design based on the new branding
  • Create member login and subscription system
  • Design branded downloadable items for website

SUMMARY

Identity Creative was tasked to create a new website 'upgrade', as their old website appeared 'old fashioned' as well and lacked functionality capability eg. not mobile-friendly, no automation for member logins etc. . Based on the new brand we developed, we can now extended the new brand look onto their now new website and print collateral. VicTAG now has a much more stronger modern brand presence and improved functionality for members and staff alike. 

Written by Identity Creative

New ACCF App Design & Development

Client: Australian Cervical Cancer Foundation
Project: New App Strategy, Copywriting, Design & Development
Project Timeline: Mar 2016 – Oct 2016

ACCF Appstore
 

Website: accf.org.au

Project Tasks & Deliverables: 

  • Design and map out navigation of App
  • Develop required content - copywriting
  • Design icons and graphics to suit App & brand
  • Develop quiz
  • Integrate with ACCF website
  • Integrate website blogs
  • Refine and test
  • Upload to App Stores
 

SUMMARY

Identity Creative was engaged to create and develop a new App for ACCF.  

The App educates women of all ages about their cervix; what it is, its role in the body, how to prevent cervical cancer, the link to the HPV virus, and general tips for regular health checks. It includes a fun quiz to test your cervix knowledge, and a handy reminder service. It also helps women with support services including a Cervical Health Info Line and an option to read and share inspirational stories through ‘Faces of Cervical Cancer’.

 

Written by Natalie Potter