Branding

Brand Development

We develop and evolve highly visible & differentiated brands that can outperform competitors in their market place.  We then foster them with ongoing measurable and accountable marketing with our BEAM Intel - our digital performance reporting systems. 

Before we commence any design, we take all Brands through our BEAM 7 Step system depending on whether the brand is new to market or an established brand. 

BEAM commences with the "Discovery" Phase - where we take market insights from your market place as well as your competition; including their brands and their marketing activities. This provides us with a game plan of what is needed to differentiate your brand within your market. During this phase, we also question a brand's purpose to help establish a brand's unique positioning. 

With a clear path established, we then embark on design development. We dont do Hope Marketing and don't guess a brand's connection with its audience - we leave nothing to chance and instead test brands (brands names, logos, look, taglines) with your target market to ensure new brands will resonate with its customers.  

Once tested and refined, we then extend brands with websites, and other marketing collateral depending on what your brand needs to market effectively. We can take your brand well beyond logos - we take them to market with successful launches including online, traditional media, events, partnerships, PR and so much more. 

Our Brand Strategy

Brands that don’t have clear direction or clear insight into how they are or want to be, are almost certain to fail.

That’s why by having great strategy behind your brand is always the best way to define your brand’s personality and how it presents itself to it’s audience.

Here at Identity Creative, we utilise our expertise and branding techniques to help guide your brand through the various development stages, such as:

  1. Discovery (who is the brand and what is its purpose?)
  2. Space / Positioning (where it will sit in the market place)
  3. Identity  (defining who what it is)
  4. Awareness  (letting everyone know who you are)
  5. Go Crazy!  (let your hair down, and bring out the real you)
  6. Experience   (how consumers engage in your brand world)
  7. Culture  (developing and refining a key culture both internally and externally)
  8. Care & Management  (who we can look after your brand)

Branding is never a destination, it’s a journey. And we want to be a part of that journey with you.

Not just the designing, building, crafting, refining and establishing.  We are all about maintaining it.  Making sure it stays the course.

When you engage Identity Creative you get experience and passion. Passion to design and develop, but also passion to see it through. That means we want to be and will be with you, every step of the way.  We deliver key outcomes, and ensure that they are right ones for your brand.

Our experienced team will be able to guide you, create, design, advise, shape and more, to ensure that all your branding, communications, message, and values stay true throughout the course and stay the course!

A great way to assess your own brand is by downloading our FREE Branding your Business Guide booklet.

Download-BrandBook

IDC brandbooklet

Download your FREE Brand guide by Registering Below!

Customers are now going beyond to just buying a products or services, they want the smell, touch, taste of a good brands.  Something that really connects, relates, engages, and continues to keep sharing amongst family & friends because people can be so passionate about particular brands. Much like fans do for great bands/musicians.  

Your brand fans can and will act like they will 'go to war with you'. A great brand will do all those things and much more.

So, ask yourself these questions:

  1. Is your business old and tired looking – not relating to customers anymore?
  2. Products/Services not engaging enough to your customers?
  3. Customers not sharing your story and telling their friends about how good you are?
  4. Your business message and values not getting across?
  5. Need assistance about getting your brand out there?

To get things started, you can download our  “Branding your Business Booklet” for FREE!

It provides 10 easy steps into how brands can work. Within it, you can use the ‘Rate your Brand’ tool, to help gauge where your business sits within the brand scale.

If your business scores low, then you need to talk to us.

And with the signup, you are entitled to a FREE on-site consultation. We can come to you or at our office to advise, revise and provide great brand strategies to get you on the right brand path to start attracting new customers and re-engaging old ones.

Don't let your brand sit in the background as it can be your number one asset in business. Kick start your brand today!

Getyourbrandintoshape

Now that it is a start to a brand new year, you need to start thinking about how you will grow your business and connect with new customers or even reconnect with your existing ones.

This is where we come in, we can help get your Brand into shape for 2014!

Customers are now going beyond to just buying a products or services, they want the smell, touch, taste of a good brands.  Something that connects, relates, engages, and continue to keep sharing amongst their family & friends because they are so passionate about those particular brands.

A great brand will do all those things and much more.

Ask yourself these questions:

  1. Is your business old and tired looking – not relating to customers anymore?
  2. Products/Services not engaging enough to your customers?
  3. Customers not sharing your story and telling their friends about how good you are?
  4. Your business message and values not getting across?
  5. Need assistance about getting your brand out there?

To get things started, you can download your FREE “Branding your Business Booklet” Which provides 10 steps into how you we will build your business as brand, as well as build your brand into a iconic brand.

Within it, you can use the ‘Rate your Brand’ tool, to help gauge where your business sits within the brand scale.

If your business scores low, then you need to talk to us.

And with the signup, you are entitled to a FREE on-site consolation into ways we’ll build your brand for you.

Sign up below and kick start your business for 2014

Brand Assessment & Audit

Ask yourself this:
  • Do you and your customers value your brand?
  • Do you know what your brand values are?
  • Does your message ring true to your values?
  • Do consumers find trust & reliability in your brand?
  • What personality do you bring to your brand?
  • Does your brand culture ring out to your customers and staff?
  • What is your brand's purpose?  Have you discovered it yet?
If you are stuck with these questions.  A Brand Assessment & Audit can help you.
 
At Identity Creative, because we believe in your brand, we provide a full comprehensive Brand Assessment & Audit to keep your brand on track and make sure it reaches its full potential both internally (company culture) and externally (your consumers). This is a unique service, not provided by many design studios.  
 
A lot of businesses believe that providing a service and/or products to their customers is enough to make a business run.  However by having a trusted brand, it creates a lifestyle for your customers who will remain loyal to your business regardless of what and how you market to them – forever! As long as you stick to your continuous brand message and values.
 
As part of our unique brand assessment service, we provide 3 Tiered Brand Assessment Packages; from Light, Medium, to Deep Analysis, in which we will come to your office location for a half or full day session and interview you (the owner) plus some key staff to discuss your current brand's situation and marketing potential.

A Brand Assessment will provide a snap-shot of your brand's:

  • Visual appeal
  • Brand Style Guide Review
  • Message & Promise
  • Marketing Communications (print, web, & digital)
  • Offline & Online Presence (includes social media)
  • Current & Future Markets
  • Customer Engagement; Trust & Reputation
  • Brand Values (internally & externally)
  • Brand Personality & Culture
The Audit & Assessment that we provide will outline, in detail, strategies on how and what areas of your branding need improvement. We will provide you with a Road Map on how to not only get your brand on track, 
but also how to keep it there. This is an excellent reference for your brand's marketing and communications policies.