GRAPHIC DESIGN – Melbourne

Here at Identity Creative, we believe in providing the best graphic design that is not only visually appealing, but practical and functional in it's outcome. We will work with the client in providing the design solution that best suits their needs.

Identity Creative's unique selling point is being able to cater for all your print and web marketing. Whether it be full colour brochures, large format & back lit displays, vehicle signage, t-shirt design, web & flash graphics, web design & development. Identity Creative's team has the know how to putting your next marketing project out there.

With our design work we focus on 6 key areas for any project.

1. Purpose – How is the project going to be used? How will the audience engage it? What is the desired outcome for end users?
2. Functionality –  What mediums or applications are involved for it to work? How will it be used in every day workplaces?
3. Communication – What is your message to your audience? How do want them to react? Is it to inform, buy, sell, promote awareness about your product and/or services
4. Connection – What do you associate your marketing to connect with your audience? Visual Communication is a great way to connect your audience for any product or service
   
5. Presentation – Does your marketing make you look the goods? Does carry a professional sales image and integrity?
6. Innovation – Does your design and/or brand set you apart in your business? Is it new and exciting that your customers need to have one? Does your business or product set a benchmark for others?

These areas are very important to the approach of our designs. We believe like any design – it is designed for a purpose.

There has always been a misconception in recent years as to what graphic designers do in today's society. With the advent of faster computers and cheaper DYI software, a lot of business do refer to the cheaper option thinking that there new software will design things for them, this is not the case. We utilise the best techniques in understanding space, shape, contrast, depth, dynamics, typography, colour harmonies, colour, white space, and balance.